Independent advice, from someone who’s been in the room.
True Bearing Strategies is led by Rob Palmer, its Founder and Principal Consultant. The firm exists for one reason: New England business leaders are under real pressure to ‘do something with AI,’ and few people are giving them straight, independent guidance about what actually fits.
When you work with True Bearing Strategies, you work with one experienced advisor — not a sales team, and not a rotating cast of junior staff. The conversation is direct, the recommendations are practical, and the tradeoffs are named out loud.
For 20+ years at Oracle, Salesforce, and ServiceNow, Rob vetted technology ideas with three questions: Is it real? Can it win? Is it worth it? More than 700 ideas entered ServiceNow’s Partner Solutions Center of Excellence under his leadership — only those that answered yes three times made it out. At True Bearing Strategies he asks the same of every AI opportunity: is the problem real, will it work in your business, is it worth the money — and he tells you plainly when it isn’t.
What guides the work
Independent
No vendor commissions and nothing to resell. The only incentive is your outcome.
Practical
Advice you can act on, grounded in how your business actually runs.
Plain-spoken
Findings in plain English, including the honest “what to skip.”
The name
A true bearing is your real direction of travel.
A true bearing is your real direction of travel — corrected for the interference that throws a compass off. That’s the role of this firm: cut through the noise around AI and point you toward what genuinely moves your business forward.